WHITE PAPER – Intrapreneurship: 10 lessons from the trenches
Report from Susana JURADO published by Telefónica Investigación y Desarrollo in 2019
Susana JURADO shares her learnings from the trenches : her experience from these years of putting in place and running the intrapreneurship program of Telefónica.
WHITE PAPER – Lean elephants : Lean Product Development in a large organisation
Report co-authored by Susana JURADO and published by Telefónica Investigación y Desarrollo in 2014
Getting started with intrapreneurship and gaining some early wins is far from easy, especially at legacy organisations that have existed for decades. Practicing what she preaches, Susana describes in this report the experience and learnings of applying Lean Startup to innovation projects at Telefónica since 2012. In 2015, at the International Lean Startup Summit, Susana details the Telefonica R&D seedbed innovation model that she participated in defining.